In uncertain times, a good leader can steer an organization in the right direction to achieve business success. Leaders guide marketing and branding strategy, foster creativity, and inspire motivation.
In this forum we will focus on competitive marketing and branding strategy, developing alternative options for challengers and defenders, illustrated with numerous audio-visual examples of unbeatable strategies and approaches.
You Will Learn to:
- Build a brand that will increase your visibility - and profits
- Tips for successfully managing your team’s marketing and branding
- How to use audience targeting to increase value and to develop a compelling USP—unique selling proposition—that differentiates you from all others in the field
- Leverage email in your monetization efforts for greater cash flow and profit margins
- Marketing strategies for accessing untapped revenue and identifying potential roadblocks
- SEO, SEM - Creative Ways to Avoid Mistakes with Paid Search
Ellen Schned
CBS College Sports Senior , Vice President of Affiliate, Marketing and Distribution, CBS
Brett Barndt
Account Executive, INSPIOR.com
Brian Jones
Chief Operating Officer , CMI
Location:
The Port Authority of NY & NJ
115 Broadway, 19th Floor (Between Thames and Cedar Streets)
Conference Room D
New York, NY 10006
For details: Call Guy Derenoncourt: 212 598-4567 ext. 211
About us: INSPIOR, a B2B solutions provider, creates digital marketing solutions for business and senior-level decision makers who proactively seek to deliver an exceptional key stakeholder experience. INSPIOR uses the online channel to strengthen marketing campaigns. INSPIOR helps our clients improve their bottom line and increase the value of their external interactions with existing customers and high-value prospects.
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